This Zoho case study explains why City Dance runs 80% of its business on Zoho. For CityDance growth had reached a stage where it started hindering their artistry. They had to focus on payments, follow-ups, billing and invoicing, scheduling, etc. and tracking and managing all that information was time-consuming. “I wanted one solution that would integrate all of our technologies and I found Zoho. ” Alex Nowakowski, Executive Director.