Zoho Social – Social Media should be part of your marketing strategy
Great content goes a long way to building a brand presence. But how do you know what’s working for your brand so that you can do more of it? Be it increasing your reach by publishing content, monitoring popular social media networks for brand mentions and keywords or getting actionable insights, Zoho Social has you covered.
Zoho Social helps you with pre-publishing insights based on the engagement in previous posts and activity of your audience. It even goes a step ahead and shows you the percentage of your audience that’s likely to see your post now, suggests next best time to post and lets you schedule a post to go out at the same time of the day in different time-zones (say, 9am this Monday in Spain and 9am for U.S. Pacific Time).
The first step to social media marketing. Zoho Social has a real-time monitoring dashboard to help you listen to what’s being said about your brand or a keyword you wish to track; and respond when you need to. There are instant notifications to make sure you do not miss any relevant conversation and can react faster.
While numbers aren’t everything that you must focus on, they definitely help you track and improve your social media performance.
As Social Media is always on you need a mobile app – so there are apps available for you.