In place of the Venture Capital fueled growth strategies of rivals in the small business market, Zoho takes an engineering-led approach to building a Cloud business.
Zoho has adopted a unique approach to the high-volume small business market, avoiding what Sridhar Vembu, CEO of Zoho, describes as an investment bubble. Instead, it has taken a bootstrap approach, growing organically and largely by word-of-mouth rather than spending aggressively on sales and marketing.
Read the full interview at Diginomica.