How do you measure ROI on your Marketing?

How can you measure ROI?

A successful marketing campaign will utilise many channels over a set period of time. Then a lead generated by a campaign needs to be nurtured before a sale is complete. How do you attribute costs associated with marketing to a sale? How do you demonstrate that a campaign was a success? How do you measure and attribute value to your marketing budget?

63% of CMO’s say “ROI will be the standard for their performance by 2015:” yet, today, only 44% say “I can measure ROI.” – McKinsey

Zoho CRM makes ROI easy

Zoho CRM has a simple three step process to track and analyse ROI of a marketing Campaign:

1. Create a Campaign within Zoho CRM. Assign Costs and Expected Revenues.
2. Add Leads to the Campaign. Either by importing Leads or by assigning existing Leads within Zoho CRM to a particular Campaign.
3. Report. Use Zoho CRM to identify how many Leads were created by a specific Campaign or which Leads were created by a Campaign. Use Zoho CRM to generate a report of Campaigns by Revenue – how many Potentials were created, what stage they are at and the value associated with the particular Potentials.