The need for the right data
To get personal with your customers, you have to get to know them. You have to have the right data. However 23% of organizational data is actually incomplete, out of date or inaccurate. To make the right decisions companies need data that is both accurate and actionable. 66% of marketers say they are already planning to use tools to better manage their data.
You need CRM
Data lives across your business, and 85% of it is unstructured. In other words:
- It’s not categorised
- It’s not working together to form a full picture of your customer
It can become structured. Implementing a CRM system creates a structure for your customer data. CRM allows you to build a complete view of your customer. CRM captures all the transactions and interactions you have with your customer. CRM gives you the right data so that your business can make informed decisions.