Dilip Nagarajan, Product Manager for Zoho CRM presents at Zoholics 2015 – Reporting in Zoho CRM. Running reports and understanding how to filter out the data so you only get what you want is necessary if you want to gain an accurate understanding of how your sales team is performing. You need to know what type of report to create if you want to drill down into your CRM Data or get a bird’s eye view of your team’s overall performance.